About Herald

about Herald Aluminum Co., Ltd

Company Introduction: Herald derives its name from ancient messengers, symbolizing the start of a new and promising beginning. Herald Aluminum upholds the innovative thinking that leads the industry, beginning our "aluminum journey" from "zinc," scaling the peaks of technology and service, and delivering far-reaching and expansive beauty to our customers.


Aluminum Overview:

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  • Abundance: Aluminum is the third most abundant element in the Earth's crust, following oxygen and silicon, and the most abundant metal.
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  • Structure: With a face-centered cubic structure, aluminum offers high plasticity and ease of processing.
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  • Versatility: Similar to Herald Aluminum's goal of diversification, aluminum's properties allow for the creation of a wide range of diverse products, touching all aspects of the industry.


Corporate Logo:

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  • Design Inspiration: The logo of Herald Aluminum is derived from the letters in "Herald." The design features a projection of a cube's six faces as the basic shape, with a mirrored lowercase "h," creating the image of hands raising the cube.
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  • Symbolism: The cube, one of the Platonic solids in geometry, represents balanced expansion in all directions. This reflects Herald Aluminum's corporate philosophy of touching various professional fields with innovative thinking—a concept and goal that drives the company.

Corporate philosophy

Integrity in Business:
Aluminum is a metal that can be endlessly recycled without altering its atomic structure or performance. Herald Aluminum accepts various challenges and runs its business with a grounded approach. The company maintains a strong reputation by consistently delivering high-quality products, providing honest pricing, and upholding the original intent of conducting business with integrity.
Focus on Quality:
Across management, technology, production, efficiency, delivery, and quality, Herald Aluminum is committed to providing the highest quality and most stable products. Strict quality control has earned the company a leading position in the industry. Continuous research, development, and innovative thinking are key to staying ahead of competitors and ensuring the company's long-term sustainability.
Safety first:
For Herald Aluminum, safety is the top priority in production activities. When safety conflicts with normal production, product quality, or work efficiency, safety always comes first. Machinery and equipment are meticulously inspected by trained and experienced personnel to ensure safe operation. The company’s cautious and vigilant work attitude reflects a critical awareness of safety—a priority that Herald Aluminum consistently upholds. Employees are the foundation of the company, and their safety and health are crucial to maintaining the company's operations and production quality.